The Latest in Fashion News: Target Launches New Plus Size AVA & VIV Line

After taking a lot of heat for their lack of plus size offerings, especially in their designer collaborations, Target has launched AVA & VIV.  It is a collection geared toward the fashionable plus size woman. In addition,  the ad campaign features three popular curvy bloggers, one of which (Chasity Garner, middle) launched a boycott via her blog for Target after being fed up with Target's lack of inclusiveness.

Target Announces New Plus-Size Fashion Brand ava viv nicolette mason chastity garner gabi gregg

The other bloggers are Gabi Gregg (left) of Gabi Fresh, and Nicolette Mason of NicoletteMason.ccom. They all got to tour the Target headquarters and view the AVA & VIV line as well of the upcoming merchandise in all the departments.  You can check out their experiences via their sites. I am excited for these women and proud of Target for listening to their customers and making the effort to do something about it. Fashion comes in every size.

Chasity Garner - Garner Style
Gabbi Gregg - Gabi Fresh
Nicholette Mason - Nicholette Mason

Photo and Article Credit: Fashion Bomb Daily



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