I've done it, and you've done it. We've smelled a product before even reading it's claims. We've been turned off or on just because of how something smells. We've used products more than others because all we really wanted to do is smell it. Working in the cosmetics industry, I've seen first hand just how important and time consuming choosing a fragrance can be. I aim to produce educational posts alongside the fashion and beauty articles, and what a great way to start 2014 than to spread a little knowledge about our nose. I found this simple yet educational video on The Chemists Corner website, and it's all about our nose and the role it plays in our daily lives. Enjoy!