The Latest in Beauty News: Chef Roble Ali to Release Women's Product Line

 
 
 
Chef Roble is stepping out of the kitchen and into women boudoirs with his new project. The chef who is making a name for himself with his Bravo television show, Chef Roble and Co. He plans to launch a personal care line consisting of a women's fragrance, shower gelee, and a body butter. Here's what he had to say about his new business venture:
 

"As a chef, it seemed a natural fit for me to partner with a top perfumer," he says. "So much about food and taste is actually scent. I'd say 80-percent. I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first 'Fragrance Recipe' intriguing."
 
 
The "fragrance recipe", as Chef Roble calls it, is set for a Spring 2014 launch. Read more about it here.
 
 
 
 
Are you feeling it?
 
 
 
Story Spied At: HAPPI
 
 
 
 
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