The Latest In Fashion News: Joyrich X Betty Boop
Popular street wear clothing line, Joyrich, has merged vintage and street with their latest collection. The line uses the vintage cartoon character in Here's what the reps had to say about the inspiration for the line:
“We decided to pursue a collaboration with the iconic Betty Boop to further embrace the colorful and fun aesthetic of Joyrich with a vintage flare. We incorporated the classic cartoon character into new streetwear styles to create a blend of classic iconography with a modern fit,” said Joyrich creative director David Melgar." WWD
Check out more picture s from the lookbook below.